Thanks so much to Stephen Germino (the author) and massnonprofit.org for this terrific posting. Whether you are redesigning your website or just auditing it, the homepage of your nonprofit site has some different requirements than its for-profit counterparts and these tips will put you on the right ‘page!’ Read more
Archive for social media
Interesting article from the Guardian (U.K). There’s no doubt that taking your first steps into social media is an intimidating proposition, but as you establish yourself, understand the demands and gradually build your followers.
Click here to read the original article.
I probably spend more time talking with clients about social media than any other type of outbound communication. Their question is always a variation of “how can I use social media effectively?” It’s unfortunately not an easy question to answer and, in truth, probably no different than asking: “how can I communicate effectively?” The list of do’s and don’ts could go on and on and on… Read more
I just read a new report by the Bridgespan Group, which suggests the social media strategies may add more cost than benefit to small nonprofits. In Tweeting for a Better World, Bridgespan suggests that many nonprofits are failing to think through their strategy, define their target audience, match online tactics to real world goals, or consider how they might measure success and learn from failure. Read more
A new study published in the journal Science has shed some interesting light on what influences health behaviors. In a study of how people behaved relative to a fitness and diet intervention, study participants who were grouped alongside folks with characteristics similar to their own were more likely to use a diet diary and pursue healthy behaviors then those grouped with characteristics unlike their own. Read more
I’m finally able to define social media–
“Social media is the process of people using online tools and platforms to share content and information through conversation and communication.”
Sounds like a perfect vehicle for healthcare organizations!