Archive for Journalism

7 Steps to Engage the Media in Your Mission

Pitching is par for the course in today’s marketing world. We pitch stories and ideas to gain exposure and build authority, and we pitch reporters to help our businesses earn coveted media exposure. But there’s a right way and a wrong way to pitch your story.  Read more

Profit vs. the Public Good

Kudos to our friends in California for banning young people under the age of 18 from tanning salons.   With today’s early release of CDC data reinforcing that melanoma is the third most common cancer in adolescents and the fact that intentional sun exposure is the most preventable risk factor, I applaud the California legislature for their forward thinking.   Read more