Archive for marketing

Building Your Nonprofit Home Page

Thanks so much to Stephen Germino (the author) and massnonprofit.org for this terrific posting.  Whether you are redesigning your website or just auditing it, the homepage of your nonprofit site has some different requirements than its for-profit counterparts and these tips will put you on the right ‘page!’ Read more

7 Steps to Engage the Media in Your Mission

Pitching is par for the course in today’s marketing world. We pitch stories and ideas to gain exposure and build authority, and we pitch reporters to help our businesses earn coveted media exposure. But there’s a right way and a wrong way to pitch your story.  Read more


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