I just read a very interesting article in Philanthropy Journal that outlined some new paradigms for nonprofits seeking corporate support. In short, there are four things to keep in mind:
- Alignment. Their corporate mission must align with yours.
- Mapping needs. Are there noncash assets a corporation can bring to the table?
- Sustainability. Nonprofits and institutional funders should be looking for “partnerships and relationships that they can sustain over time.
- Engagement. Nonprofits should be looking for opportunities to engage a company’s employees as well as its cash