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Tag Archive for communication

Building Your Nonprofit Home Page

Thanks so much to Stephen Germino (the author) and massnonprofit.org for this terrific posting.  Whether you are redesigning your website or just auditing it, the homepage of your nonprofit site has some different requirements than its for-profit counterparts and these tips will put you on the right ‘page!’ Read more

Using LinkedIn to Reach Prospective Donors

Originally published in the Chronicle of Philanthropy

To get the full benefit of LinkedIn for reaching prospective donors and board members, fundraisers need to be able to count on all of the people in their network, Anthony Pisapia told participants at a recent Nonprofit Technology Conference. Sometimes that means turning down invitations to connect—an idea that doesn’t come easily for fundraisers. Read more

Managing Remote Work Teams, Part III

A dispersed team depends on people who can be productive without a boss roaming the hallways or a trusted co-worker sitting nearby. Team members should be motivated, disciplined, and flexible with their time, allowing them to connect with clients or co-workers in different time zones. People who like to quit at 5 p.m. aren’t the people who work well remotely.  They also need to communicate clearly in writing (since e-mail and instant messaging are the new standard for daily communication) and should be willing to suggest ideas, ask for and offer help, make decisions, and collaborate.

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Should You Add Social Media to Your Marketing Plan?

I probably spend more time talking with clients about social media than any other type of outbound communication.  Their question is always a variation of “how can I use social media effectively?” It’s unfortunately not an easy question to answer and, in truth, probably no different than asking: “how can I communicate effectively?” The list of do’s and don’ts could go on and on and on… Read more

7 Steps to Engage the Media in Your Mission

Pitching is par for the course in today’s marketing world. We pitch stories and ideas to gain exposure and build authority, and we pitch reporters to help our businesses earn coveted media exposure. But there’s a right way and a wrong way to pitch your story.  Read more

Managing Remote Work Teams: Part II

Thanks to technology and globalization, more and more business teams are working together across state lines and international borders. Many corporations employ “dispersed teams,” where a manager in New York may communicate daily with colleagues in Boston, Los Angeles, and Singapore.  But even with an array of new Web-based collaboration tools at their disposal, most managers find handling remote teams extremely challenging. In order to get the best out of your far-flung employees, you need to establish a clear communication routine, take extra steps to build trust, and review processes often to make sure they’re working for everyone. Whether your employees are in other company offices, working from home, or a little bit of both, these tips will help keep your team running smoothly. Read more

Managing Remote Work Teams: Part I

Perhaps you’re an organization that is considering moving your work team off site.  Or maybe you want to widen your employee pool by looking outside of your geographic area.  You’ll likely have the challenge of managing a remote work force.  While the basic concepts of human resources management still apply, keeping remote employees engaged and productive requires an additional set of skills. Read more

Social Media for a Better World?

I just read a new report by the Bridgespan Group, which suggests the social media strategies may add more cost than benefit to small nonprofits.  In Tweeting for a Better World, Bridgespan suggests that many nonprofits are failing to think through their strategy, define their target audience, match online tactics to real world goals, or consider how they might measure success and learn from failure. Read more

Is ‘good’ cholesterol actually bad?

Remember when we learned that hormone replacement therapy might harm—rather than help—postmenopausal women?  Or when the new PSA testing guidelines turned conventional wisdom on its head?  Remember the droves of anxious patients who worried that they had been mistreated, overtreated, or misled?  Read more

National Public Health Week

This week is National Public Health Week.  Start small, think big: We can make it happen! Read more

Volunteering in Your Jammies?

The new Web-based platform Sparked is using the tagline “Online volunteering for busy people,” encouraging busy professionals to volunteer for the causes they care about right from their computer.  Read more

Due Diligence

I recently gave a lecture at a seminar series sponsored by my alma mater.  The topic was “A Guide for Potential Board Members:  Due Diligence.”  The room was overflowing with folks eager to learn more about the benefits of serving on a board and the benefits that they could bring to a given nonprofit.   I typically poll the audience informally before I start my presentation, and was very surprised to learn that most of the them had given very little thought as to what the nonprofit should bring to them. Read more

The Patients Have Spoken…

In overwhelming numbers, patients express interest in exploring the notes that their primary doctors write about them after an office visit, but doctors worry about the impact of such transparency on their patients and on their own workflow, according to a study just published in the Annals of Internal Medicine. Read more

Health Insurers Fall Flat with Information Websites

ForeSee, a customer analytics firm, has released its fourth annual healthcare benchmark.  The new survey shows that according to consumers, health insurance websites vastly underperform other kinds of healthcare sites.  Health insurance companies received an aggregate satisfaction score of 51 on the report’s 100-point scale, placing the industry far behind other healthcare categories measured in the benchmark, including health information websites (78) and hospital and health system websites (78). In fact, health insurance is among the lowest of the nearly 100 benchmark categories that ForeSee tracks. Only websites for cable companies, telephone utilities, and cell phone companies have aggregate scores lower than health insurance companies.

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What’s in this “Box”?

In my last  four consulting engagements, I’ve been asked to help my client  ”Think out of the box.”   So we did.  We abandoned the old and ushered in something different–which was a successful strategy in all four cases.   But now I think I may have been too cavalier; had I approached this more thoughtfully, we may have been even more successful!

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