Thanks so much to Stephen Germino (the author) and massnonprofit.org for this terrific posting. Whether you are redesigning your website or just auditing it, the homepage of your nonprofit site has some different requirements than its for-profit counterparts and these tips will put you on the right ‘page!’ Read more
Tag Archive for communication
A dispersed team depends on people who can be productive without a boss roaming the hallways or a trusted co-worker sitting nearby. Team members should be motivated, disciplined, and flexible with their time, allowing them to connect with clients or co-workers in different time zones. People who like to quit at 5 p.m. aren’t the people who work well remotely. They also need to communicate clearly in writing (since e-mail and instant messaging are the new standard for daily communication) and should be willing to suggest ideas, ask for and offer help, make decisions, and collaborate.
Pitching is par for the course in today’s marketing world. We pitch stories and ideas to gain exposure and build authority, and we pitch reporters to help our businesses earn coveted media exposure. But there’s a right way and a wrong way to pitch your story. Read more
Perhaps you’re an organization that is considering moving your work team off site. Or maybe you want to widen your employee pool by looking outside of your geographic area. You’ll likely have the challenge of managing a remote work force. While the basic concepts of human resources management still apply, keeping remote employees engaged and productive requires an additional set of skills. Read more
Remember when we learned that hormone replacement therapy might harm—rather than help—postmenopausal women? Or when the new PSA testing guidelines turned conventional wisdom on its head? Remember the droves of anxious patients who worried that they had been mistreated, overtreated, or misled? Read more
This week is National Public Health Week. Start small, think big: We can make it happen! Read more
I recently gave a lecture at a seminar series sponsored by my alma mater. The topic was “A Guide for Potential Board Members: Due Diligence.” The room was overflowing with folks eager to learn more about the benefits of serving on a board and the benefits that they could bring to a given nonprofit. I typically poll the audience informally before I start my presentation, and was very surprised to learn that most of the them had given very little thought as to what the nonprofit should bring to them. Read more
In overwhelming numbers, patients express interest in exploring the notes that their primary doctors write about them after an office visit, but doctors worry about the impact of such transparency on their patients and on their own workflow, according to a study just published in the Annals of Internal Medicine. Read more
ForeSee, a customer analytics firm, has released its fourth annual healthcare benchmark. The new survey shows that according to consumers, health insurance websites vastly underperform other kinds of healthcare sites. Health insurance companies received an aggregate satisfaction score of 51 on the report’s 100-point scale, placing the industry far behind other healthcare categories measured in the benchmark, including health information websites (78) and hospital and health system websites (78). In fact, health insurance is among the lowest of the nearly 100 benchmark categories that ForeSee tracks. Only websites for cable companies, telephone utilities, and cell phone companies have aggregate scores lower than health insurance companies.
In my last four consulting engagements, I’ve been asked to help my client ”Think out of the box.” So we did. We abandoned the old and ushered in something different–which was a successful strategy in all four cases. But now I think I may have been too cavalier; had I approached this more thoughtfully, we may have been even more successful!